This graphic shows the percentage change in total Internet content for a group of companies in the Anti-Spyware Space.  These charts are valuable for examining who is getting less and more traction in the market as well as near-term movements that signal competitive thrusts.  In general more is better - and that applies to Internet content as well.  Obviously large companies have more content about them, etc.  Also, for prospective customers doing searches for particular needs - the more content a company has the more likely they are to be found.

This graphic shows measurements (daily) around a group of companies and the volume of discussions about possible partnering with various other companies.  A company might want to keep track of competitors in this regards as an early warning device and as a signal to possibly likewise engage.

Vignette is a company involved in the Team Collaboration Space as well as competing in a number of other areas as well.  For large companies - TrendIQ separates content that relates to a competitive group (Team Collaboration in this case), and uses only that information to compare to others in the same space.  In this way a truer comparison is reached.  This graphic shows the change in Vignette's content for Team Collaboration relative to all of Vignette's content - and shows that Vignette's focus is more intense in the area of Team Collaboration than in other areas.