This graphic shows the intensity of each of the companies with the PHP Platform (software area)  - at a single point in time.  This approach identifies who is using what approach in the market - where the factories studies are the approaches being utilized. 

This graphic shows the association of a set of companies within the VoIP Competitor Set and how they are associated with the practice of using Subscriptions as a service offering.  The chart shows levels (how they stack) and trends (how they change over time.  The information is valuable for knowing who is stressing Subscriptions more and less (how they stack) - but also for early identification of strategy shifts where Subscriptions might be stressed more or less.

To begin a Competitive Landscape Analysis - TrendIQ works with the client to identify the factors - items to be studied.  This graphic shows a factor called Large Business - and the chart shows the alignment of a set of VoIP companies with targeting Large Business customers as a strategy.  Again, shifts in strategy and market traction can be identified in this manner and are valuable guidance to help in tactical marketing responses.