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Presence Sizing
Presence Sizing
Companies
use size measurements to understand the strength of competitors so that
various strategic and tactical decisions can be made. Size
measurements that are common include: revenues, employees, assets,
market capitalization, etc. However, with the Internet emerging as
the #1 source for buyers seeking information - Companies need to
understand the size of their presence on the Internet and that of their
competitors. The following graphics and text provide examples
showing the output types available and the value of each.
Current Month Example -
Internet Presence Shares - Team Collaboration Companies
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This graphic is a share pie-chart
for the top players in the Team Collaboration Space. IBM
leads the list at 13% followed by Microsoft at 11%. This
information includes only Internet content that includes IBM's
Team Collaboration products, Microsoft's Team Collaboration
products, etc. In this way a clean picture of the Team
Collaboration Space is developed even though none of the large
companies publish separate information on their share of Team
Collaboration Software. |
Current Month - VoIP
Company Shares
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This graphic is similar to
the one above - but it is for the VoIP Space. Here Skype
leads another fairly fragmented industry with 18% share as
determined by Internet Presence. |
Trend Information -
Internet Presence Changes for the WiMAX Space
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Finally, putting together the
monthly observation yields trend information. The graph
(click it) at the left shows how Internet Presence changes over
time for each company in the WiMAX Space (just the portion of
the company's content associated with WiMAX). This type of
chart is valuable for spotting advertising moves, new product
introductions, etc. - all in real-time. |
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