TrendIQ has used its Sentiment Measurement system to track candidates for President in 2004 and candidates in 2008.  For this application, the Sentiment Measurement is referred to as Campaign Effectiveness and the scores measure how well the candidate rated in people's minds (how people feel) about the candidate winning in the 2008 election.  One of TrendIQ's employees is using our tools to track various people-related items as a hobby and the results of the Presidential Election Tracking can be seen here.  Click the chart at the left to see the full picture.

This graphic shows the Sentiment Scores for a group of Team Collaboration companies for October 2006.  The measurement presented is the ratio of positive to negative pages.  This type of chart is valuable for understanding how a company stacks up relative to its rivals, and is a useful addition to any Strategic Plan.  Of course looking at the information across time is even more valuable - see next example.  Click the chart to the left to see the graph.

This chart presents Sentiment Scores for 7 Life Insurance Companies.  Also included on the chart for comparison purposes is the average score for all 50 Life Insurance Companies in the TrendIQ Life Insurance Company Competitive Landscape.  Seeing which companies are above and below the average and how their scores change over time provides real-time information that would cost tens of thousands of dollars to replicate through traditional means.